Clif Bar vs Lärabar · Bay Area shelf head-to-head
Clif Bar and Lärabar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar is in more Bay Area grocersClif Bar fields the deeper lineupLärabar sits further up the premium end
Clif Bar
Lärabar
56
brand power
53
42
products
35
3
categories
3
4
subcategories
3
18
grocers
14
$1.26
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Lärabar
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks31 vs 7 SKUs
5% of shelf
only Clif Bar
no top category Lärabar doesn’t also play in.
only Lärabar
no top category Clif Bar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Lärabar
