Clif Bar vs Luna · Bay Area shelf head-to-head
Clif Bar and Luna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineup
Clif Bar
Luna
56
brand power
41
42
products
14
3
categories
3
4
subcategories
3
18
grocers
12
$1.26
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Luna
Distribution · 30% of score75·50
L
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
no top category Luna doesn’t also play in.
only Luna
no top category Clif Bar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clif Bar · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Luna
