Clif Bar vs Mid-day Squares · Bay Area shelf head-to-head
Clif Bar and Mid-day Squares, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineupMid-day Squares sits further up the premium end
Clif Bar
Mid-day Squares
56
brand power
25
42
products
8
3
categories
2
4
subcategories
2
18
grocers
4
$1.26
price per oz
$2.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Mid-day Squares
Distribution · 30% of score75·17
M
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
only Mid-day Squares
no top category Clif Bar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Mid-day Squares
