Clif Bar vs Thunderbird · Bay Area shelf head-to-head
Clif Bar and Thunderbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineupThunderbird sits further up the premium end
Clif Bar
Thunderbird
56
brand power
18
42
products
5
3
categories
2
4
subcategories
2
18
grocers
3
$1.26
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Thunderbird
Distribution · 30% of score75·13
T
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
only Thunderbird
no top category Clif Bar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Thunderbird
