Clover Farms vs Plugra · Bay Area shelf head-to-head
Clover Farms and Plugra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersClover Farms fields the deeper lineupClover Farms sits further up the premium end
Clover Farms
Plugra
67
brand power
21
17
products
3
7
categories
1
9
subcategories
2
17
grocers
8
69.3¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Farms▭ Plugra
Distribution · 30% of score71·33
carried in 17 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Farms
only Plugra
no top category Clover Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Farms · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Farms · Plugra
