Cobram Estate vs Fresh Press Farms · Bay Area shelf head-to-head
Cobram Estate and Fresh Press Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cobram Estate is in more Bay Area grocersFresh Press Farms fields the deeper lineupCobram Estate sits further up the premium end
Cobram Estate
Fresh Press Farms
28
brand power
30
7
products
10
1
categories
3
13
grocers
4
$23.17
avg price
$12.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cobram Estate▭ Fresh Press Farms
Distribution · 30% of score54·17
F
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cobram Estate
no top category Fresh Press Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cobram Estate · Fresh Press Farms
