Coco Real vs Amy & Brian · Bay Area shelf head-to-head
Coco Real and Amy & Brian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy & Brian is in more Bay Area grocersAmy & Brian sits further up the premium end
Coco Real
Amy & Brian
31
brand power
28
9
products
7
3
categories
1
6
grocers
9
16.0¢
price per fl oz
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coco Real▭ Amy & Brian
Distribution · 30% of score25·38
C
A
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coco Real
only Amy & Brian
no top category Coco Real doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Coco Real · 3
only Amy & Brian · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coco Real · Amy & Brian
