Cocomels vs Jacobsen Co. · Bay Area shelf head-to-head
Cocomels and Jacobsen Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Co. carries more Brand PowerJacobsen Co. fields the deeper lineupJacobsen Co. sits further up the premium end
Cocomels
Jacobsen Co.
10
brand power
20
3
products
11
1
categories
6
2
subcategories
8
5
grocers
5
$2.06
price per oz
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cocomels▭ Jacobsen Co.
Distribution · 30% of score21·21
C
J
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cocomels
no top category Jacobsen Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cocomels · 4
only Jacobsen Co. · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cocomels · Jacobsen Co.