Cold Mountain vs Kimono Mom's · Bay Area shelf head-to-head
Cold Mountain and Kimono Mom's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cold Mountain carries more Brand PowerCold Mountain is in more Bay Area grocersCold Mountain fields the deeper lineupKimono Mom's sits further up the premium end
Cold Mountain
Kimono Mom's
22
brand power
14
7
products
2
2
categories
1
3
subcategories
2
5
grocers
4
$7.67
avg price
$15.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cold Mountain▭ Kimono Mom's
Distribution · 30% of score21·17
C
K
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cold Mountain
only Kimono Mom's
no top category Cold Mountain doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cold Mountain · 3
only Kimono Mom's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cold Mountain · Kimono Mom's