Cold Mountain vs South River Miso · Bay Area shelf head-to-head
Cold Mountain and South River Miso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cold Mountain is in more Bay Area grocersSouth River Miso sits further up the premium end
Cold Mountain
South River Miso
22
brand power
20
7
products
6
2
categories
3
3
subcategories
3
5
grocers
2
47.1¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cold Mountain▭ South River Miso
Distribution · 30% of score21·8
C
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cold Mountain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cold Mountain · 3
only South River Miso · 0
no exclusive doors — everywhere South River Miso is, Cold Mountain is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cold Mountain · South River Miso