Colman’s vs Tracklements · Bay Area shelf head-to-head
Colman’s and Tracklements, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colman’s carries more Brand PowerColman’s is in more Bay Area grocersTracklements fields the deeper lineupTracklements sits further up the premium end
Colman’s
Tracklements
40
brand power
33
7
products
10
4
categories
4
5
subcategories
5
15
grocers
9
$2.18
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colman’s▭ Tracklements
Distribution · 30% of score63·38
C
T
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Colman’s
only Tracklements
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colman’s · Tracklements
