Columbia Gorge Organic vs Pressed · Bay Area shelf head-to-head
Columbia Gorge Organic and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineup
Columbia Gorge Organic
Pressed
31
brand power
54
22
products
31
3
categories
3
7
subcategories
8
7
grocers
17
36.2¢
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbia Gorge Organic▭ Pressed
Distribution · 30% of score29·71
C
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks1 vs 3 SKUs
C
only Columbia Gorge Organic
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbia Gorge Organic · 1
only Pressed · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbia Gorge Organic · Pressed
