Cooked Perfect vs True Story Foods · Bay Area shelf head-to-head
Cooked Perfect and True Story Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story Foods carries more Brand PowerCooked Perfect is in more Bay Area grocersTrue Story Foods fields the deeper lineup
Cooked Perfect
True Story Foods
24
brand power
33
6
products
13
2
categories
7
2
grocers
1
$13.66
avg price
$6.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cooked Perfect▭ True Story Foods
Distribution · 30% of score8·4
C
T
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cooked Perfect
no top category True Story Foods doesn’t also play in.
only True Story Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cooked Perfect · 2
only True Story Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cooked Perfect · True Story Foods
