Coop's vs Hershey's · Bay Area shelf head-to-head
Coop's and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupCoop's sits further up the premium end
Coop's
Hershey's
32
brand power
54
20
products
79
1
categories
6
1
subcategories
8
7
grocers
14
$1.43
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coop's▭ Hershey's
Distribution · 30% of score29·58
C
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score81·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coop's
no top category Hershey's doesn’t also play in.
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hershey's · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coop's · Hershey's