Copra Coconuts vs Amy & Brian · Bay Area shelf head-to-head
Copra Coconuts and Amy & Brian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Copra Coconuts sits further up the premium end
Copra Coconuts
Amy & Brian
29
brand power
28
5
products
7
3
categories
1
9
grocers
9
39.9¢
price per fl oz
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Copra Coconuts▭ Amy & Brian
Distribution · 30% of score38·38
C
A
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Copra Coconuts
only Amy & Brian
no top category Copra Coconuts doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Copra Coconuts · 3
only Amy & Brian · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Copra Coconuts · Amy & Brian
