Cortas vs Hint · Bay Area shelf head-to-head
Cortas and Hint, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint carries more Brand PowerHint is in more Bay Area grocersHint fields the deeper lineupCortas sits further up the premium end
Cortas
Hint
22
brand power
49
5
products
29
4
categories
3
3
grocers
11
52.3¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cortas▭ Hint
Distribution · 30% of score13·46
C
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cortas
only Hint
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cortas · 0
no exclusive doors — everywhere Cortas is, Hint is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cortas · Hint