Counter vs Lean Cuisine · Bay Area shelf head-to-head
Counter and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineup
Counter
Lean Cuisine
18
brand power
45
5
products
39
2
categories
4
2
subcategories
7
2
grocers
8
$7.44
avg price
$5.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Counter▭ Lean Cuisine
Distribution · 30% of score8·33
C
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Counter
no top category Lean Cuisine doesn’t also play in.
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Counter · 0
no exclusive doors — everywhere Counter is, Lean Cuisine is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Counter · Lean Cuisine