Cowgirl Creamery vs Beecher's Handmade Cheese · Bay Area shelf head-to-head
Cowgirl Creamery and Beecher's Handmade Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocers
Cowgirl Creamery
Beecher's Handmade Cheese
49
brand power
44
21
products
22
4
categories
5
4
subcategories
7
16
grocers
12
$2.61
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cowgirl Creamery▭ Beecher's Handmade Cheese
Distribution · 30% of score67·50
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Crackers1 vs 2 SKUs
<1% of shelf
only Cowgirl Creamery
only Beecher's Handmade Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cowgirl Creamery · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cowgirl Creamery · Beecher's Handmade Cheese
