Coyotas Organic Tortillas vs Food For Life · Bay Area shelf head-to-head
Coyotas Organic Tortillas and Food For Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineupCoyotas Organic Tortillas sits further up the premium end
Coyotas Organic Tortillas
Food For Life
13
brand power
53
2
products
27
1
categories
4
1
subcategories
8
3
grocers
18
23.3¢
price per oz
46.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coyotas Organic Tortillas▭ Food For Life
Distribution · 30% of score13·75
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coyotas Organic Tortillas
no top category Food For Life doesn’t also play in.
only Food For Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Coyotas Organic Tortillas · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coyotas Organic Tortillas · Food For Life
