Coyotas vs Mission · Bay Area shelf head-to-head
Coyotas and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineup
Coyotas
Mission
11
brand power
59
2
products
54
1
categories
6
2
subcategories
8
3
grocers
12
$14.99
avg price
$5.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coyotas▭ Mission
Distribution · 30% of score13·50
C
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coyotas
no top category Mission doesn’t also play in.
only Mission
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coyotas · Mission