Cracking Good! Cheese Co. vs Cabot · Bay Area shelf head-to-head
Cracking Good! Cheese Co. and Cabot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineup
Cracking Good! Cheese Co.
Cabot
0
brand power
53
3
products
45
1
categories
3
1
subcategories
8
1
grocers
17
$6.09
avg price
$7.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cracking Good! Cheese Co.▭ Cabot
Distribution · 30% of score4·71
C
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cracking Good! Cheese Co.
no top category Cabot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cracking Good! Cheese Co. · 0
no exclusive doors — everywhere Cracking Good! Cheese Co. is, Cabot is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cracking Good! Cheese Co. · Cabot