Cream Co. vs Thomas Farms · Bay Area shelf head-to-head
Cream Co. and Thomas Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas Farms carries more Brand PowerThomas Farms is in more Bay Area grocers
Cream Co.
Thomas Farms
26
brand power
53
7
products
7
3
categories
4
5
subcategories
5
2
grocers
3
$13.62
avg price
$21.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cream Co.▭ Thomas Farms
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cream Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cream Co. · 1
only Thomas Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cream Co. · Thomas Farms