Cream Co. vs True Story · Bay Area shelf head-to-head
Cream Co. and True Story, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story carries more Brand PowerTrue Story is in more Bay Area grocersTrue Story fields the deeper lineupTrue Story sits further up the premium end
Cream Co.
True Story
26
brand power
53
7
products
21
3
categories
6
5
subcategories
10
2
grocers
14
$1.03
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cream Co.▭ True Story
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cream Co.
only True Story
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cream Co. · 0
no exclusive doors — everywhere Cream Co. is, True Story is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cream Co. · True Story