Credo vs Boursin · Bay Area shelf head-to-head
Credo and Boursin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boursin carries more Brand PowerBoursin is in more Bay Area grocersBoursin fields the deeper lineupBoursin sits further up the premium end
Credo
Boursin
17
brand power
34
3
products
9
2
categories
2
3
grocers
14
86.5¢
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Credo▭ Boursin
Distribution · 30% of score13·58
C
B
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Credo
no top category Boursin doesn’t also play in.
only Boursin
no top category Credo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Credo · Boursin
