Crisco vs Mazola · Bay Area shelf head-to-head
Crisco and Mazola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mazola is in more Bay Area grocersMazola fields the deeper lineup
Crisco
Mazola
24
brand power
26
3
products
7
2
categories
2
2
subcategories
4
7
grocers
8
20.6¢
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crisco▭ Mazola
Distribution · 30% of score29·33
C
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crisco
no top category Mazola doesn’t also play in.
only Mazola
no top category Crisco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crisco · 2
only Mazola · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crisco · Mazola
