Crisco vs Wesson · Bay Area shelf head-to-head
Crisco and Wesson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wesson carries more Brand PowerWesson is in more Bay Area grocersWesson fields the deeper lineup
Crisco
Wesson
24
brand power
31
3
products
8
2
categories
2
7
grocers
11
20.6¢
price per fl oz
24.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crisco▭ Wesson
Distribution · 30% of score29·46
C
W
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crisco
no top category Wesson doesn’t also play in.
only Wesson
no top category Crisco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crisco · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crisco · Wesson
