Crofter's Organic vs Rigoni Di Asiago · Bay Area shelf head-to-head
Crofter's Organic and Rigoni Di Asiago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crofter's Organic is in more Bay Area grocersRigoni Di Asiago sits further up the premium end
Crofter's Organic
Rigoni Di Asiago
39
brand power
37
16
products
15
1
categories
2
1
subcategories
4
12
grocers
11
55.3¢
price per oz
95.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crofter's Organic▭ Rigoni Di Asiago
Distribution · 30% of score50·46
R
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crofter's Organic
no top category Rigoni Di Asiago doesn’t also play in.
only Rigoni Di Asiago
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crofter's Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crofter's Organic · Rigoni Di Asiago
