Crofter's Organic vs Smash Foods · Bay Area shelf head-to-head
Crofter's Organic and Smash Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smash Foods carries more Brand PowerSmash Foods fields the deeper lineupSmash Foods sits further up the premium end
Crofter's Organic
Smash Foods
39
brand power
45
16
products
22
1
categories
3
12
grocers
12
55.3¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crofter's Organic▭ Smash Foods
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crofter's Organic
no top category Smash Foods doesn’t also play in.
only Smash Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crofter's Organic · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crofter's Organic · Smash Foods
