Crown Prince vs Bar Harbor · Bay Area shelf head-to-head
Crown Prince and Bar Harbor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bar Harbor carries more Brand PowerBar Harbor is in more Bay Area grocers
Crown Prince
Bar Harbor
34
brand power
41
13
products
12
1
categories
4
7
subcategories
5
14
grocers
15
$1.97
price per oz
89.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crown Prince▭ Bar Harbor
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crown Prince
no top category Bar Harbor doesn’t also play in.
only Bar Harbor
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crown Prince · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crown Prince · Bar Harbor
