Daily Pantry vs Kitchen Basics · Bay Area shelf head-to-head
Daily Pantry and Kitchen Basics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kitchen Basics carries more Brand PowerKitchen Basics is in more Bay Area grocersKitchen Basics fields the deeper lineupDaily Pantry sits further up the premium end
Daily Pantry
Kitchen Basics
19
brand power
38
4
products
14
2
categories
3
3
subcategories
5
3
grocers
10
$5.61
avg price
$5.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daily Pantry▭ Kitchen Basics
Distribution · 30% of score13·42
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broth & Stock2 vs 6 SKUs
only Daily Pantry
no top category Kitchen Basics doesn’t also play in.
only Kitchen Basics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daily Pantry · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daily Pantry · Kitchen Basics
