Daily Pantry vs Swanson's · Bay Area shelf head-to-head
Daily Pantry and Swanson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swanson's carries more Brand PowerSwanson's is in more Bay Area grocersSwanson's fields the deeper lineupDaily Pantry sits further up the premium end
Daily Pantry
Swanson's
19
brand power
51
4
products
27
2
categories
3
3
subcategories
4
3
grocers
11
17.5¢
price per fl oz
14.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daily Pantry▭ Swanson's
Distribution · 30% of score13·46
S
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daily Pantry
no top category Swanson's doesn’t also play in.
only Swanson's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daily Pantry · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daily Pantry · Swanson's
