Daisy Brand vs Kalona Super Natural · Bay Area shelf head-to-head
Daisy Brand and Kalona Super Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kalona Super Natural carries more Brand PowerKalona Super Natural is in more Bay Area grocersKalona Super Natural fields the deeper lineup
Daisy Brand
Kalona Super Natural
23
brand power
40
5
products
11
3
categories
7
3
grocers
5
$2.83
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daisy Brand▭ Kalona Super Natural
Distribution · 30% of score13·21
D
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daisy Brand
only Kalona Super Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daisy Brand · 2
only Kalona Super Natural · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daisy Brand · Kalona Super Natural