Daisy Brand vs Kerrygold · Bay Area shelf head-to-head
Daisy Brand and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineup
Daisy Brand
Kerrygold
23
brand power
63
5
products
39
3
categories
5
3
grocers
20
$2.83
avg price
$9.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daisy Brand▭ Kerrygold
Distribution · 30% of score13·83
D
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daisy Brand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Daisy Brand · 0
no exclusive doors — everywhere Daisy Brand is, Kerrygold is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daisy Brand · Kerrygold