Daisy vs Good Culture · Bay Area shelf head-to-head
Daisy and Good Culture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daisy carries more Brand PowerDaisy fields the deeper lineupGood Culture sits further up the premium end
Daisy
Good Culture
60
brand power
47
20
products
11
4
categories
4
13
grocers
13
29.7¢
price per oz
54.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daisy▭ Good Culture
Distribution · 30% of score54·54
D
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daisy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daisy · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daisy · Good Culture
