Darbo vs Dalmatia · Bay Area shelf head-to-head
Darbo and Dalmatia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dalmatia is in more Bay Area grocersDarbo fields the deeper lineupDalmatia sits further up the premium end
Darbo
Dalmatia
42
brand power
39
18
products
14
3
categories
2
12
grocers
14
63.5¢
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Dalmatia
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dalmatia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Darbo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Dalmatia
