Darbo vs Sonoma Syrup Co. · Bay Area shelf head-to-head
Darbo and Sonoma Syrup Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersSonoma Syrup Co. fields the deeper lineupSonoma Syrup Co. sits further up the premium end
Darbo
Sonoma Syrup Co.
42
brand power
28
18
products
30
3
categories
3
12
grocers
3
$11.06
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ Sonoma Syrup Co.
Distribution · 30% of score50·13
S
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sonoma Syrup Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · Sonoma Syrup Co.