Darbo vs St. Dalfour · Bay Area shelf head-to-head
Darbo and St. Dalfour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. Dalfour is in more Bay Area grocersSt. Dalfour fields the deeper lineup
Darbo
St. Dalfour
42
brand power
44
18
products
21
3
categories
2
3
subcategories
3
12
grocers
14
63.5¢
price per oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Darbo▭ St. Dalfour
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St. Dalfour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Darbo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Darbo · St. Dalfour
