Dastony vs Burroughs Family Farms · Bay Area shelf head-to-head
Dastony and Burroughs Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burroughs Family Farms carries more Brand PowerBurroughs Family Farms is in more Bay Area grocersBurroughs Family Farms fields the deeper lineup
Dastony
Burroughs Family Farms
15
brand power
25
4
products
7
2
categories
4
3
subcategories
4
1
grocers
3
$2.16
price per oz
$1.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dastony▭ Burroughs Family Farms
Distribution · 30% of score4·13
D
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dastony
only Burroughs Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dastony · 0
no exclusive doors — everywhere Dastony is, Burroughs Family Farms is too.
only Burroughs Family Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dastony · Burroughs Family Farms
