Dave's Gourmet vs Classico · Bay Area shelf head-to-head
Dave's Gourmet and Classico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet carries more Brand PowerDave's Gourmet is in more Bay Area grocersDave's Gourmet sits further up the premium end
Dave's Gourmet
Classico
45
brand power
39
19
products
20
3
categories
2
5
subcategories
3
16
grocers
12
58.6¢
price per oz
38.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Gourmet▭ Classico
Distribution · 30% of score67·50
C
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Gourmet
only Classico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dave's Gourmet · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Gourmet · Classico
