David vs Dr Tung's · Bay Area shelf head-to-head
David and Dr Tung's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupDavid sits further up the premium end
David
Dr Tung's
61
brand power
24
26
products
5
8
categories
1
11
subcategories
2
17
grocers
4
$12.99
price per item
$4.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Dr Tung's
Distribution · 30% of score71·17
D
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr Tung's
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Dr Tung's
