David vs Squigle · Bay Area shelf head-to-head
David and Squigle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineup
David
Squigle
61
brand power
10
26
products
2
8
categories
1
11
subcategories
1
17
grocers
1
$7.12
avg price
$10.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Squigle
Distribution · 30% of score71·4
S
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Squigle
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Squigle
