David vs The Humble Co. · Bay Area shelf head-to-head
David and The Humble Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupDavid sits further up the premium end
David
The Humble Co.
61
brand power
41
26
products
15
8
categories
3
11
subcategories
5
17
grocers
5
$12.99
price per item
9.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ The Humble Co.
Distribution · 30% of score71·21
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste4 vs 5 SKUs
3% of shelf
only The Humble Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · The Humble Co.
