Lining them up…
Dead Sea Warehouse and Tea Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Dead Sea Warehouse is, Tea Tree is too.
no exclusive doors — everywhere Tea Tree is, Dead Sea Warehouse is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dead Sea Warehouse · Tea Tree
3 products in the catalog·6 products in the catalog
spans 2 categories·spans 4 categories · 5 subcategories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on