Del Popolo vs Pizzeria Delfina · Bay Area shelf head-to-head
Del Popolo and Pizzeria Delfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Popolo
Pizzeria Delfina
24
brand power
28
4
products
6
1
categories
3
2
subcategories
3
9
grocers
9
$1.24
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Popolo▭ Pizzeria Delfina
Distribution · 30% of score38·38
D
P
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Popolo
no top category Pizzeria Delfina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Del Popolo · 2
only Pizzeria Delfina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Popolo · Pizzeria Delfina
