Del Real vs Tarall'oro · Bay Area shelf head-to-head
Del Real and Tarall'oro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Real carries more Brand PowerDel Real is in more Bay Area grocersDel Real fields the deeper lineup
Del Real
Tarall'oro
58
brand power
12
17
products
3
8
categories
1
17
grocers
2
$8.10
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Real▭ Tarall'oro
Distribution · 30% of score71·8
D
T
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tarall'oro
no top category Del Real doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Real · Tarall'oro