Delimex vs Goya · Bay Area shelf head-to-head
Delimex and Goya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goya carries more Brand PowerDelimex is in more Bay Area grocersGoya fields the deeper lineup
Delimex
Goya
31
brand power
44
8
products
20
3
categories
8
3
subcategories
11
7
grocers
5
$9.01
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delimex▭ Goya
Distribution · 30% of score29·21
D
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delimex
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goya · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delimex · Goya