Delouis Fils vs Grey Poupon · Bay Area shelf head-to-head
Delouis Fils and Grey Poupon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delouis Fils carries more Brand PowerGrey Poupon is in more Bay Area grocersDelouis Fils fields the deeper lineupDelouis Fils sits further up the premium end
Delouis Fils
Grey Poupon
42
brand power
24
14
products
4
5
categories
1
9
subcategories
1
7
grocers
12
94.0¢
price per oz
77.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delouis Fils▭ Grey Poupon
Distribution · 30% of score29·50
D
G
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score69·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delouis Fils
only Grey Poupon
no top category Delouis Fils doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delouis Fils · 2
only Grey Poupon · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delouis Fils · Grey Poupon
