Delouis Fils vs Maille · Bay Area shelf head-to-head
Delouis Fils and Maille, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delouis Fils carries more Brand PowerMaille is in more Bay Area grocersDelouis Fils fields the deeper lineup
Delouis Fils
Maille
42
brand power
36
14
products
8
5
categories
3
9
subcategories
3
7
grocers
13
94.0¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delouis Fils▭ Maille
Distribution · 30% of score29·54
D
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delouis Fils
only Maille
no top category Delouis Fils doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delouis Fils · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delouis Fils · Maille
