Desert Essence vs Eco-dent · Bay Area shelf head-to-head
Desert Essence and Eco-dent, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence carries more Brand PowerDesert Essence fields the deeper lineupEco-dent sits further up the premium end
Desert Essence
Eco-dent
50
brand power
26
44
products
7
7
categories
2
15
subcategories
3
4
grocers
4
$1.98
price per oz
$4.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Essence▭ Eco-dent
Distribution · 30% of score17·17
E
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Desert Essence
only Eco-dent
no top category Desert Essence doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Desert Essence · 1
only Eco-dent · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Essence · Eco-dent
