Desert Essence vs Essential Oxygen · Bay Area shelf head-to-head
Desert Essence and Essential Oxygen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence carries more Brand PowerDesert Essence is in more Bay Area grocersDesert Essence fields the deeper lineupEssential Oxygen sits further up the premium end
Desert Essence
Essential Oxygen
50
brand power
28
44
products
7
7
categories
2
15
subcategories
2
4
grocers
3
$1.85
price per fl oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Essence▭ Essential Oxygen
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste11 vs 2 SKUs
7% of shelf
only Desert Essence
only Essential Oxygen
no top category Desert Essence doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Desert Essence · 2
only Essential Oxygen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Essence · Essential Oxygen
